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Airwide Solutions Expands Executive Team to Support EMEA Expansion
High-tech
Company appoints Glen Murray as Vice President of Sales; Paul Rushton as Director of Business Development

BURLINGTON, Mass., March 30th, 2010 — Airwide® Solutions, a provider of next-generation mobile messaging infrastructure, applications and solutions, today announced the appointment of two key executives charged with driving the company’s expansion in the European, Middle East and African markets:  Glen Murray as Vice President of Sales for EMEA and Paul Rushton, Director of Business Development,  EMEA. In this role, Murray will tap into more than 20 years of sales experience and deep mobile technology domain expertise to help manage the continuing growth of Airwide’s presence in EMEA as well as its reputation as the premier partner for operators seeking to introduce messaging solutions to increase revenues and reduce costs and churn. In addition, Paul Rushton has joined Airwide Solutions as Director of Business Development, EMEA with the goal of securing key, productive partnerships that will advance the company’s growth initiatives.

With extensive experience in mobile services and solutions both Murray and Rushton will play important roles as Airwide continues to pioneer innovative solutions that enable mobile operators to address increasing challenges to their core revenue streams and their subscriber relationships, and increasingly complex security threats to their brand and their network. 

Glen Murray most recently served as Vice President of Global Sales at Neustar NGM, a division of the more than $1 billion market cap Neustar, which provides hosting and managed instant messaging services to operators.  Prior to that he was Senior Vice President of Sales and Marketing for Anam Mobile and has also held sales and business development positions at MontaVista and Openwave.

Paul Rushton joins Airwide from Acision where he was Vice President of Sales for emerging markets and before that the Global Account Vice President for the Vodafone Group. Paul previously held sales leadership positions at Openwave and Alcatel-Lucent as well as channel and business development roles at Portal Software and Evolving Systems and a variety of senior sales and marketing positions at British Telecom.

“Expansion in our key markets is a high priority, and we welcome Glen and Paul’s expertise in helping us to extend our success in EMEA,” said Andrew Wyse, President, Global Sales & Operations for Airwide Solutions. “As we strive to better help our operator customers with their most pressing business problems, we anticipate that Glen and Paul’s successful track records in selling mobile services and solutions will be a valuable asset for our organization.”

Glen Murray added: “Having been in the mobile industry for nearly two decades, I’ve long been aware of Airwide’s stellar reputation in the delivery of enhanced services and solutions which is becoming one of the hottest areas in the mobile industry today.  I’m very excited to be joining Airwide at such a significant time for the industry and look forward to the exciting role I will help Airwide play as this market continues to develop.”
 
UK Parents Struggling to Make the Transition from Boardroom to Playroom
High-tech
Over half of working parents in the UK feel guilty about the lack of time they spend playing with their children and nearly a third feel they bring the stresses of their work in to the family home, according to new research released today by LEGO UK.

We’re supposedly one of the hardest working nations in Europe* but the time spent at the office is starting to take a toll on our home lives as parents struggle to let go of the boardroom and immerse themselves in the world of child’s play.

- 24% find it very hard to switch off from work when they come home in the evening
- 26% struggle to shed their inhibitions and feel uncomfortable about role play with their children
- Over a third describe family life as more frantic than fun
- Nearly half of parents quote busy schedules and household tasks as preventing them from spending more time with their children
- 46% of men play with their children on a regular basis compared to just 26% of women
- 26% feel their child spends too much time watching TV or playing on the computer

The survey, carried out by LEGO**, looked at how much time working parents spent playing with their children and how easy they found it to make the transition from boardroom to playroom. Nearly a quarter find it very hard to switch off from work and a further fifth take a good couple of hours to relax once they arrive home by which time their children have usually gone to bed.  

A quarter of parents also struggle to shed their inhibitions and feel uncomfortable when faced with the prospect of role play and it seems that screen time is also partly to blame for the lack of time spent playing with our kids.  A quarter feel their children spend too much time in front of a screen (TV, computer or games console) and would prefer them to spend more time playing with creative games such as role play, board games and construction toys.

It appears the pressures of modern life are taking their toll on women too as the demands of work, household chores and motherhood mean nearly twice as many men as women play with their children on a regular basis and 40% of men spend longer than 30 minutes per evening playing with their children compared to 20% of women.  However, men find it harder to switch off from work, are more likely to bring work stresses in to the family home and find it harder to shed their inhibitions and get involved in child’s play.

Although parents would like to spend more time playing with their children they just don’t know where or how they can fit it in to their busy schedules.  In fact, 37% of us describe family life as more frantic than fun and the most common reason cited for not spending time playing with our children was lack of time and impending household tasks.  Other reasons included stress and the inability to forget about work; lack of energy and motivation; and their child’s preference for watching TV or playing on their computer, as well as not getting home before their bedtime.

However, when parents are able to make time to play with their children they actually find it enjoyable with over 40% describing it as fun and a further 20% as creative.  

Parent coach, author and chief executive of The Parent Coach Academy, Lorraine Thomas, believes one of the main reasons parents feel stressed is because they have unrealistic expectations and it’s important they don’t try to be the perfect Mum or Dad because they don’t exist.  “For working parents, it is a real struggle to find quality time to play and have fun with your children.  There is always too much to do, not enough time to do it and definitely never enough Mum or Dad to go round”, says parenting coach, Lorraine Thomas.  “Most working Mums and Dads say they are desperate to be ‘fun’ parents but because of the stressful demands of combining family and career – they end up as ‘frantic’ parents instead and ultimately end up feeling guilty.

“Connection is much more important than perfection.  Stop thinking of time as a burden and start recognizing just how precious it is.  Stop trying to pack as much as possible into every day.  The housework will always be there but your children won’t be small for long.  Focus on feeling good about the time you do spend with your children instead of feeling guilty about being away from them.  Finally remember, it’s better to spend 15 minutes of quality time having fun than an hour with them when your mind is on other things.”

Lorraine also points out that a lot of high-tech games can be isolating:  “Playing creative games encourages you to talk and helps children to develop really important communication skills.    Creative games also boost your child’s confidence and self-belief – they can be a lot better at letting their imagination run wild than us.”

The fun and the frantic:

- Parents aged 35-44, those working in construction and property development and unsurprisingly, Londoners, find it hardest to switch off from work, are most likely to bring the stresses of work home and find it hardest to slip in to creative play, feeling uncomfortable
- Women, people from Cardiff and legal executives are most likely to feel guilty about not spending time playing with their children and those employed in catering and hospitality find it easiest to relax as soon as they walk in the door 
- Those in living in Oxford find it easiest to switch off from work (nearly half) whilst people from Aberdeen find it easiest to immerse themselves in the world of child’s play (nearly 60%)
 
More Than A Quarter of UK Workers Called In Sick with Fake Excuses in the Last Year, Finds New Caree
High-tech
More Than A Quarter of UK Workers Called In Sick with Fake Excuses in the Last Year, Finds New CareerBuilder Survey

--Employers Share Most Unusual Reasons Employees Used to Explain an Absence--

A nationwide survey by jobs website CareerBuilder found 26 per cent of UK workers pulled at least one sickie last year.  Seven per cent called in sick when they were well three times or more with some resorting to a host of bizarre excuses to dodge work including being trapped under a collapsed bed, losing a glass eye and drinking “bad beer.” 

Of those who called in sick, 16 per cent “just didn’t feel like going into work”, 13 per cent had a job interview lined up and 12 per cent wanted to catch up with housework or just to relax. Seven per cent said they wanted to avoid a client or colleague and six per cent to dodge the wrath of a boss. Six per cent called in because of bad weather or they had plans with friends or family.

However, there was evidence that some employers are taking a tough line with those feigning illness. Almost a third (29 percent) of employers said they have fired an employee for missing work without a legitimate excuse.

The survey of 480 workers and 250 employers also found staff were not averse to using desperate or far-fetched reasons to bunk off.

When asked to share the most unusual excuses employees gave for missing work, employers offered the following real-life examples:

My glass eye fell out and I can’t find it.
My body needs to adjust to the climate change.
My bed broke and I’m trapped under it.
I rode my bike into a lamppost.
I had some bad beer.
My toenails are too long for shoes and I couldn’t find a clipper.
I forgot to buy an alarm clock.
My house won’t let me out, I’m locked in.
My sink is blocked.
I got pepper in my eye.

“Smaller staffs, increased workloads and longer hours are byproducts of a dampened economy,” said Jason Ferrara, Senior Career Advisor for CareerBuilder.  “We see more employers today expanding the definition of sick time for workers who need a day off to recharge, so your best bet is to be honest with your boss.” 

Survey Methodology
This survey was conducted online by Personified on behalf of CareerBuilder among 481 employed workers and 258 hiring managers in the United Kingdom who have utilized CareerBuilder in the past.  The survey was conducted from November 17 to December 2, 2009.  With a probability sample of 481 workers and 258 hiring managers, one could say with a 95 percent probability that the overall results have a sampling error of +/- 4.47 and +/- 6.1 percentage points respectively. 

 
Digital Impact Awards to recognise excellence in digital corporate communication
High-tech
LONDON, 30 March 2010 – The inaugural Digital Impact Awards have been launched today. The first UK awards programme to celebrate the best in digital stakeholder communications is welcoming submissions of digital work developed, launched or carried out between January 2009 and March 2010.

Judged by a jury of digital experts, communications practitioners and academics, the Digital Impact Awards are launched by Communicate magazine, the UK’s leading magazine for corporate communications and stakeholder relations which was also responsible for the Transform awards for rebranding.

The Digital Impact Awards recognise best practice in all areas of corporate communications including media relations, social media, investor relations, and internal communications with categories that focus on strategy, execution, content and evaluation.

Entries are welcomed from in-house communications professionals, digital agencies, business strategists, design firms, advertising agencies, non-profit organisations, and government agencies, and will be accepted until 14 June. Winners will be announced in September at a gala dinner in London.

While several award programmes recognise digital strategy and creativity as part of an organisation’s marketing activity, or for specific areas of communications, the Digital Impact Awards are the first to recognise digital work across all areas of corporate communications.

Publisher of Communicate Andrew Thomas said: “Companies increasingly need to talk to all their audiences with a single voice, and digital and social media tools allow companies to achieve that quickly and effectively. But with creativity and best practice moving at such a fast pace, it is difficult for organisations to know where excellence lies. We felt digital communication was not properly benchmarked or recognised. Our awards will create an industry-wide benchmark, as well as giving teams the recognition they deserve.”

Drew Benvie, MD of digital agency 33-Digital, commented: “Lessons in digital communications are gold dust right now. We're working in an information-sharing economy and yet the success of great campaigns is often hidden away. With adoption of new technologies and media consumption habits evolving faster than brands can catch up, recognising innovation and sharing experiences is critical.”

Communicate consistently covers digital work – from the recent social media campaign by Greenpeace in its lobbying of Nestle, to ArcelorMittal’s harnessing TV, radio and viral marketing to deliver its internal message and Kraft’s use of video to convince sceptical investors. The Digital Impact Awards provide the opportunity for organisations to tell their digital stories, to network and to share best practice.

 
Green Man Gaming Reveals Sony Partnership
High-tech
London, 30 March 2010.

Green Man Gaming, the new digital retailer due to be unleashed in April and Sony DADC have entered a groundbreaking deal to integrate Sony DADC’s world leading SecuROM Digital Rights Management solution into Green Man Gaming’s revolutionary digital retail platform.

“The digital distribution channel is increasingly important to a broad range of companies that are attempting to establish their products," commented David Berka, Product Manager for Software Digital Rights Management Solutions at Sony DADC. “We see this partnership with Green Man Gaming and the integration of SecuROM into their revolutionary approach as an important evolution, as it allows publishers to increase new sales revenues through monetising the consumers games library.”

SecuROM is widely used by 90% of major games publishers including Electronic Arts, Take2, Capcom and Ubisoft.

Paul Sulyok, Green Man Gaming CEO said: “This partnership dramatically accelerates our initial offer to include the majority of AAA PC titles that are currently available. We are looking forward to working with SecuROM and bringing PC gaming to a wider audience through Green Man Gaming and our retail partners.“

 
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