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Cyber-Duck Brings Exclusive French Wines to UK Consumers |
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Launching the Website for Vinifera Boutique London, 15th October 2009: Cyber-Duck, a multiple award winning interactive media agency (www.cyber-duck.co.uk">www.cyber-duck.co.uk) today announced the launch of a new e-commerce website for its customer Vinifera Boutique (http://www.viniferaboutique.com">http://www.viniferaboutique.com). Vinifera Boutique brings exclusive French wines, never sold before in the UK, directly from French vineyards to UK consumers. In addition to its standard stock of high quality wines, Vinifera Boutique representatives will be visiting small, boutique, French vineyards each week, sourcing high quality wines that they personally recommend. These will be featured on the website, giving UK consumers access to exclusive wines that are recommended by experts, and guaranteed to be high quality. Rather than being inundated by unlimited choice, consumers can now enjoy fine wines without extensive knowledge or wine club membership. The vineyards featured will be less well known including the likes of organic, natural and even biodynamic producers. Using Vinifera Boutique consumers will be offered these wines at exactly the same price as if they had bought them directly, resulting in far better value for money as they are paying for quality without the premium of a well known, mass produced brand. Vinifera Boutique uniquely sets itself apart from other retailers by not holding stock for its weekly offers. This means that the company maintains its status as an independent recommender of quality, never needing to promote a specific wine to shift stock. From the vineyards’ perspective this positions Vinifera Boutique somewhere between being a wine reseller and a marketing portal for the boutique vineyards. The website, created by Cyber-Duck combines an extremely classy design aligned with the exclusive quality of the wines featured. Additionally, a highly user-centric approach ensures that even the least savvy user can easily source recommended wines and complete a transaction. The long term goal for the website is to transform it into a portal for vineyards to market their own wine, with consumers being able to access recommendations and varieties that would otherwise be unavailable. Oscar Majurin, MD of Vinifera said, “We selected Cyber-Duck because of their innovative approach to e-commerce systems, ensuring that they’ll bring the latest technologies and freshest ideas to Vinifera Boutique as we eventually evolve our e-commerce system and enable vineyards to be paid directly.” He further added, “I found Cyber-Duck on the web, which is always a good sign if you’re looking for an agency to promote your online presence. I have been consistently impressed with the proactive nature of the team in bringing creative ideas to the table. In fact Cyber-Duck has exceeded all of my expectations.” Danny Bluestone, MD of Cyber-Duck said, “It’s always great to develop an e-commerce solution that we’re excited about and we’ll be celebrating the launch of Vinifera Boutique with some of their own exclusively recommended wines. We look forward to continuing to work with Vinifera Boutique as they evolve from an online retailer to becoming a full marketing portal for boutique, high quality French wines.”
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